STANDING ON THE SHOULDERS OF GIANTS
A Celebration of
Our Latino Pride with
an Eye on the Future

For ten years, Dr. Cruz taught at several colleges and universities, all of them with a high percentage of Latino students. Since then, he has toured the country bringing a positive message about the great contributions Latinos have made, and challenging his audiences to write their own success stories.

Latinos are now the second largest majority in the United States. Based on purchasing power, the U.S. Hispanic market would be the ninth largest economy in the world. Hispanics have contributed to the culture, business life, economy, politics and overall fabric of this country. Around two million businesses in the U.S. are owned by Latinos; an increasing number of Latino professionals lead some of the most important corporations; great accomplishments in the arts and music, and an ever growing political participation evidence the great love and commitment Latinos feel for their country.

All of these accomplishments are beginning to substitute the negative stereotypes of past days. This seminar not only celebrates such achievements, but brings to the forefront some of the most inspiring success stories. Hispanics also face many challenges, particularly in education. Reducing the educational achievement gap is still one of the more pressing concerns for this community. Dr. Cruz challenges students to build their own success story and achieve their American Dream, so that they too can become role models to future generations of Americans.

Skills imparted include:

• Accept 100% of the responsibility for your success
• Celebrating our past and embracing our future
• It all begins with a dream and your commitment
• Challenges and responsibilities of a successful role model
• Building a successful path that others can follow
• Five steps to reach your American Dream