ONCE UPON A COW Eliminating Excuses and Settling for Nothing but Success

Since the “Who Moved my Cheese?” and the “Seven Habits of Highly Effective People” training series, no seminar has empowered people and organizations as much as Dr. Cruz’s Once Upon a Cow. In a time when we seem to be unwilling to settle for anything but success, many students, professionals and entrepreneurs alike seem to have succumbed to an epidemic of excuses, justifications, fears, and false beliefs. In fact, one of the biggest challenges for many of them is overcoming self-imposed limitations on their true potential and ability to succeed.

Excuses and justifications condition people’s lives and limit every area of their personal, professional and business life. In Dr. Camilo Cruz’s bestseller Once Upon a Cow, the Cow represents every excuse, fear, faulty rationalization and pretext that keeps people bound to a life of mediocrity, preventing them from achieving what they want, and keeping them from using their talents to succeed, both at school and in life.

The real enemy of success isn’t failure, as some may think, but mediocrity—the idea that we can “just get by.” This seminar is designed to help each person in the audience identify the Cows that limit their personal and professional success, providing a specific strategy to eliminate them. Unless students get rid of their own Cows, they won’t develop confidence in their true potential. Participants learn to focus on their strengths instead of dwelling on their shortcomings.

Skills imparted include:

• Living an excuse-free life and teaching others to do the same
• Overcoming rejection and learning from our failures
• How to get outstanding results in sales and customer service
• Eliminating the biggest enemy of success in business: mediocrity!
• How to create a high level of motivation in your life