SERVING TODAY’S FAST GROWING LATINO MARKET
Get ready: The U.S.
Hispanic population currently stands at more than
42 million. When all residents, including Puerto
Rico, are counted, the US is the second largest
Spanish-speaking country in the world. It is estimated
that by 2050, Latinos will comprise of more than
25% of the US population.
Hispanic purchasing
power has risen to almost $800 billion and is
expected to reach $1 trillion in less than three
years. Hispanic buying power is growing at triple
the rate of inflation. There are 24 metropolitan
areas with at least $5 billion in Hispanic consumer
spending.
The Hispanic market
is the fastest growing segment of many industries
and everybody is taking notice. Corporate America
is spending more than $3 billion a year on advertising
in an attempt to reach this market. Latino entrepreneurs
have started more than two million businesses
during the past few decades, in part to respond
to the ever-growing needs of this market.
In this presentation
you’ll become more familiar with the market
by learning about the people behind the statistics.
What are their dreams, needs and ambitions? You’ll
learn what Latino customers are looking for; what
are successful companies doing to gain a greater
share of this market, and what are some of the
challenges and mistakes companies make in trying
to get their message across. Dr. Cruz will share
multiple strategies to leverage the competitive
advantage that having a diverse team brings to
your organization. Get specific ideas that allow
you to make better decisions in terms of marketing,
advertising, sales and customer service, so you
can reach the heart of the community and create
loyal customers.
Skills
imparted include:
- Are you ready for the Hispanic
market?
- Adopting a “service attitude”
in your organization
- Build a winning multicultural
team
- Leveraging diversity for competitive
advantage.
- How to become unforgettable to
your Latino customers
- Create loyalty in your clients
from day one
- Understand and be sensitive
to your clients’ needs
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