SERVING TODAY’S DIRECT SELLING LATINO MARKET

Get ready: The U.S. Hispanic population currently stands at almost 50 million. This makes the U.S. the second largest Spanish-speaking country in the world. Hispanic purchasing power has risen to almost $800 billion and is expected to reach $1 trillion in less than five years.

For many Direct Selling & Network Marketing leaders in the U.S. the Hispanic market represents one of their fastest growing sectors, and a way to jump into the Latin American market. In the last three decades, Latino entrepreneurship in the U.S. has produced more than 2 million businesses, with sales surpassing 250 billion dollars a year. A great number of these businesses have been created in the direct selling and network marketing industry.

For more than a decade, Dr. Camilo Cruz has worked with some of the largest Direct Selling and Network Marketing companies in the U.S., Latin America, Spain and the Caribbean. His ability to empower and inspire network marketing entrepreneurs to increase recruitment, expand into new markets, deal with the demands of a multicultural market and boost sales, has certainly earned him the respect and admiration of the industry. Dr. Cruz clearly understands the needs and the challenges that these businesses face today.

His insight into the needs of the Latino market, its challenges and opportunities, and the facts and figures that make it a gold mine, has made him one of the most sought-after speakers in the U.S. Hispanic market and Latin America. He presents specific action driven strategies in areas such as prospecting, recruiting, sales, customer service and leadership development.

It’s simple: The success and vitality of a company is simply a reflection of the success, degree of motivation, and commitment of its people. An organization’s biggest challenge isn’t getting people to believe in the company or the products, but to believe in themselves, and that is what Dr. Cruz’s seminars accomplish. He will empower distributors in your organization to overcome self-imposed limitations on their ability to succeed and focus on their strengths.