ONCE UPON A COW Eliminating Excuses and Settling for Nothing but Success

[ The Challenge ]
What is the biggest challenge that entrepreneurs in the Direct Selling and Network Marketing industries face? According to Dr. Camilo Cruz, it’s overcoming self-imposed limitations on their ability to succeed. In a time when we seem to be unwilling to settle for anything but success, many entrepreneurs in the direct selling and multilevel marketing industries seem to have succumbed to an epidemic of excuses, rationalizations, fears, and false beliefs –or “cows” as Dr. Cruz calls them in his best selling book Once Upon a Cow—.

Excuses such as: “I don’t have time,” “I’m not good with people,” “my spouse doesn’t support me,” “I’m not very good at selling,” “I don’t know anybody,” “The product is too expensive,” “it’s not my fault, my group is too lazy,” keep people from realizing their true potential and using their talents in building successful businesses.

[ The Solution ]
The real enemy of success isn’t failure, as some of us may think, but mediocrity—the idea that we can “just get by.” Based on Dr. Camilo Cruz’s bestseller, Once Upon a Cow, this presentation is designed to help each person in the audience identify the Cows that limit his or her personal and professional success, providing a specific strategy to eliminate them. In this life-changing metaphor, the Cow represents every excuse, fear, and pretext that keeps people from realizing their true potential and using their talents in building successful businesses.

[ The Description ]
Unless companies teach distributors to eliminate their Cows, they won’t develop confidence in their true potential. Without this self-certainty and a long-term vision, they’ll soon quit the business in spite of their initial enthusiasm. In his seminar, Dr. Cruz helps people to identify the Cows that are limiting their personal and business success and shares specific strategies to eliminate them. Participants will learn to focus on their strengths instead of dwelling on their shortcomings.

[ The Results ]
Since the “Who Moved my Cheese?” and the “Seven Habits of Highly Effective People” training series, no seminar has empowered people and organizations as much as Dr. Cruz’s Once Upon a Cow. Participants will develop the mental attitude needed to transform dreams into goals and goals into action. When people learn to set goals and overcome the obstacles to achieving them, they are infused with the desire to pursue more ambitious results. This seminar puts people on the track to achieving the highest levels in their organization. Groups emerge reenergized and those who have reached a plateau return with renewed motivation.

Skills imparted include:

• Living an excuse-free life and teaching others to do the same
• In duplication businesses even excuses and false beliefs get duplicated
• What is success? Focusing on what inspired you to start you business
• Overcoming rejection and learning from our failures
• How to get outstanding results in selling and sponsoring
• Eliminating the biggest enemy of success in business: mediocrity!
• How to create a high level of motivation in your organization