SERVING TODAY’S
RAPIDLY EVOLVING LATINO MARKET
Get ready: The U.S. Hispanic population
currently stands at more than 42 million, a figure
that does not include 'undocumented' residents,
a number estimated at anywhere between 10 and
14 million people. When all Hispanic residents,
including Puerto Rico, are counted, the US Latino
population conforms the second largest Spanish-speaking
country in the world. By 2050, Latinos will comprise
more than 25% of the US population.
Even in today’s slow economy,
Hispanic purchasing power continues to expand.
It is already grown to almost $700 billion and
is expected to reach $1 trillion in less than
five years. Hispanic buying power is growing at
triple the rate of inflation. There are 24 metropolitan
areas registering at least $5 billion in Hispanic
consumer spending.
The Hispanic market is the fastest
growing segment of many industries and everybody
is taking notice. Corporate America is spending
more than $3 billion a year on advertising in
an attempt to reach this market. Latino entrepreneurs
have started more than two million businesses
during the past few decades, in part to respond
to the ever-growing needs of this market.
In this presentation, you’ll become more
familiar with the market by learning about the
people behind the statistics. What are their dreams,
needs and ambitions? You’ll learn what Latino
customers are looking for; what successful companies
are doing to gain a greater share of this market,
and what challenges and mistakes companies are
making in trying to get their message across.
Dr. Cruz will share multiple strategies
to leverage the competitive advantage that having
a diverse team brings to your organization. Get
specific ideas that allow you to make better decisions
in terms of marketing, advertising, sales and
customer service, so you can reach the heart of
the community and create loyal customers.
Skills imparted include:
• Are your ready for the Hispanic
market?
• Adopting a “service attitude”
in your organization
• Build a winning multicultural team
• Leveraging diversity for competitive advantage.
• How to become unforgettable to your Latino
customers
• Create loyalty in your clients from day
one
• Understand and be sensitive to your clients’
needs
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